I've spent 25 years designing digital experiences for the energy industry, from the plant floor to the customer's phone. I started out drafting piping systems for chemical and wastewater plants, and today I lead UX for NRG's customer platforms, including the pickNRG and Direct Energy websites and mobile apps.

At NRG, my work is measured in results. A login-free renewal flow I designed drove 50,000 enrollments in its first seven months and reduced overall churn by 3%. Simplifying Direct Energy's plan comparison from eight plans to three lifted plan selection into enrollment by 17%. I also led UX for Direct Energy's move to Adobe Experience Manager during a full rebrand, building a new Figma design system to carry it.

Before NRG, I co-founded ArtisticMedia and built it into a 14-person team of designers and developers serving oil and gas majors, including ExxonMobil. We created ExxonMobil's HR intranet and internet presence, maintained its corporate intranet, and produced more than 50 training modules. I also created energy.js, a centralized platform that powered hundreds of ExxonMobil sites and applications, turning months of development into days and saving millions.

What I bring: deep energy-domain knowledge, a track record of turning complex products into simple experiences, design systems thinking, and the technical fluency to work closely with engineering, including using AI in both products and the design process.

I'm looking to lead UX teams building products that matter in energy and industrial software.